Objects
O'Cass, Aron, Voola, Ranjit. Routledge; 2011. Explications of political market orientation and political brand orientation via the resource based view of the political party.
Grace, Debra, O'Cass, Aron. Pergamon Press; 2005. Service branding: consumer verdicts on service brands.
Julian, Craig, O'Cass, Aron. John Wiley & Sons, Inc; 2004. The impact of firm and environmental characteristics on international joint venture (IJV) marketing performance in Thailand.
O'Cass, Aron, Grace, Debra. Emerald Group Publishing Ltd.; 2003. An exploratory perspective of service brand associations.
Carlson, Jamie, O'Cass, Aron. Australia & New Zealand Marketing Academy (ANZMAC); 2007. An investigation of B2C internet commerce: e-service quality's impact on satisfaction, attitudes and behaviours.
Carlson, Jamie, O'Cass, Aron. Emerald Group Publishing; 2010. Exploring the relationships between e-service quality, satisfaction, attitudes and behaviours in content-driven e-service web sites.
Ngo, Liem, O'Cass, Aron. 2008 Conference Secretariat/Promaco Conventions; 2008. Explaining brand performance differentials between firms via innovation and marketing.
Ngo, Liem, O'Cass, Aron. Australian and New Zealand Marketing Academy (ANZMAC); 2009. Exploring marketing effectiveness via market orientation, resource possession and marketing capability.
Grace, D., O'Cass, Aron. MCB University Press; 2005. Examining the effects of service brand communications on brand evaluation.
O'Cass, Aron, Ngo, Liem Viet. Emerald Group Publishing; 2007. Market orientation versus innovative culture: two routes to superior brand performance.
O'Cass, Aron, Carlson, Jamie. Macmillan Publishers India; 2009. Examining the drivers of individuals trust in online e-services: the role of innovation and off-line branding.
Carlson, Jamie, O'Cass, Aron. Emerald Group Publishing; 2011. Managing web site performance taking account of the contingency role of branding in multi-channel retailing.
O'Cass, Aron, Pecotich, Anthony. Elsevier Science; 2005. The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective.
Griffin, Deborah, O'Cass, Aron. Routledge; 2010. An exploration of personality and speed limit compliance.
Carlson, Jamie, O'Cass, Aron. Australian and New Zealand Marketing Academy (ANZMAC); 2010. Examining the effects of perceived web innovateness in e-retailing..
Terawatanavong, Civilai, Whitwell, Gregory J., Widing, Robert E., O'Cass, Aron. Elsevier; 2011. Technological turbulence, supplier market orientation, and buyer satisfaction.
Voola, Ranjit, O'Cass, Aron. Emerald Group Publishing; 2010. Implementing competitive strategies: the role of responsive and proactive market orientations.
Carlson, Jamie, O'Cass, Aron, Ahrholdt, Dennis. Elsevier; 2015. Assessing customers' perceived value of the online channel of multichannel retailers: a two country examination.
O'Cass, Aron, Ngo, Liem Viet. Elsevier; 2007. Balancing external adaptation and internal effectiveness: achieving better brand performance.
Carlson, Jamie, O'Cass, Aron. Emerald Group Publishing; 2011. Developing a framework for understanding e-service quality, its antecedents, consequences, and mediators.
Carlson, Jamie, O'Cass, Aron. Macmillan India; 2008. Examining the relationships between attributes of e-service performance, brand involvement, attitudes and website loyalty: implications for e-service brand management.
O'Cass, Aron, Carlson, Jamie. Emerald Group Publishing; 2010. Examining the effects of website-induced flow in professional sporting team websites.
Ward, Steven, Pecotich, Anthony, O'Cass, Aron, Julian, Craig C.. Sage Publications; 2008. A rose by any other name? The influence of brand name versus chemical differences in the prescription of antidepressants: the role of expertise.
O'Cass, Aron, Weerawardena, Jay. Elsevier; 2010. The effects of perceived industry competitive intensity and marketing-related capabilities: drivers of superior brand performance.
Budiman, Arief, O'Cass, Aron. Australia & New Zealand Marketing Academy (ANZMAC); 2007. Studying the effects of materialism, religiosity and status consumption on subjective well-being: an Indonesian perspective.
O'Cass, Aron, Choy, Eric. Emerald Group Publishing; 2008. Studying Chinese generation Y consumers' involvement in fashion clothing and perceived brand status.
O'Cass, Aron, Craig, Julian. Emerald Publishing; 2003. Examining firm and environmental influences on export marketing mix strategy and export performance of Australian exporters.
O'Cass, Aron, Grace, Debra. Routledge; 2004. Service brands and communication effects.
O'Cass, Aron, Pecotich, A.. Elsevier Science; 2005. The dynamics of voter behavior and influence processes in electoral markets: a consumer behavior perspective.
O'Cass, Aron, McEwen, Hmily. Henry Stewart Publications; 2004. Exploring consumer status and conspicuous consumption.
Ngo, Liem Viet, O'Cass, Aron. Elsevier; 2009. Creating value offerings via operant resource-based capabilities.
O'Cass, Aron. Sage; 2009. A resource-based view of the political party and value creation for the voter-citizen: an integrated framework for political marketing.
Carlson, Jamie, O'Cass, Aron. Universitá della Svizzera italiana; 2011. Examining the formation of website attitudes toward multi-channel retailers through service branding and website capabilities.
O'Cass, Aron, Carlson, Jamie. 2008 Conference Secretariat/Promaco Conventions; 2008. Examining the relationships between attributes of e-service delivery, involvement, trust and behavioural intentions in the internet environment.
Grace, Debra, O'Cass, Aron. Pergamon Press; 2005. An examination of the antecedents of repatronage intentions across different retail store formats.
O'Cass, Aron, Weerawardena, Jay. Emerald Group Publishing; 2009. Examining the role of international entrepreneurship, innovation and international market performance in SME internationalisation.
Ngo, Liem Viet, O'Cass, Aron. Emerald Group Publishing; 2010. Value creation architecture and engineering: a business model encompassing the firm-customer dyad.
Carlson, Jamie, O'Cass, Aron. 2008 Conference Secretariat/Promaco Conventions; 2008. Investigating the relationships between e-service quality, product involvement and flow on behavioural intentions of e-services.
Dunning, Jarrad, O'Cass, Aron, Pecotich, Anthony. Emerald Group Publishing; 2004. Retail sales explanations: resolving unsatisfactory sales encounters.
Meshram, Kanika, O'Cass, Aron. Australian and New Zealand Marketing Academy (ANZMAC); 2010. Examining the role of value offering in creating competitive advantages for street food vendors against restaurants in Mumbai, India.
O'Cass, Aron, Carlson, Jamie. Elsevier; 2012. An e-retailing assessment of perceived website-service innovativeness: implications for website quality evaluations, trust, loyalty and word of mouth.
Griffin, Deborah, O'Cass, Aron. 2008 Conference Secretariat/Promaco Conventions; 2008. Individual social issue experiences: an exploration of the future orientation of individuals, perceived consequences and feeling.
O'Cass, Aron, Ngo, Liem. 2008 Conference Secretariat/Promaco Conventions; 2008. International market entry mode strategy: a region-within-country perspective.
Carlson, Jamie, O'Cass, Aron. Springer; 2011. Creating commercially compelling website-service encounters: an examination of the effect of website-service interface performance components on flow experiences.
O'Cass, Aron, Ngo, Liem. Australian and New Zealand Marketing Academy (ANZMAC); 2009. Achieving customer satisfaction via market orientation, brand orientation, and customer empowerment: evidence from Australia.
Sok, Phyra, O'Cass, Aron. Australian and New Zealand Marketing Academy (ANZMAC); 2010. Examining the interactive roles of marketing, innovation and social networking capabilities on firms customer-based performance.
Carlson, Jamie, O'Cass, Aron. Human Kinetics; 2012. Optimizing the online channel in professional sport to create trusting and loyal consumers: the role of the professional sports team brand and service quality.
Jarrad, Dunning, Anthony, Pecotich, O'Cass, Aron. John Wiley & Sons, Inc.; 2004. What happens when things go wrong?: Retail sales explanations and their effects.
Carlson, Jamie, O'Cass, Aron. Australian and New Zealand Marketing Academy (ANZMAC); 2009. Creating compelling e-service encounters: examining e-service attributes and flow.
O'Cass, Aron, Carlson, Jamie. Emerald; 2012. An empirical assessment of consumers' evaluations of web site service quality: conceptualizing and testing a formative model.
O'Cass, Aron, Ngo, Liem Viet. Wiley-Blackwell Publishing; 2011. Examining the firm's value creation process: a managerial perspective of the firm's value offering strategy and performance.
O'Cass, Aron, Grace, Debra. John Wiley & Sons; 2008. Understanding the role of retail store service in light of self-image: store image congruence.
Carlson, Jamie, O'Cass, Aron. Australian and New Zealand Marketing Academy (ANZMAC); 2009. Examining the effects of the offline corporate brand and online e-service delivery on consumer trust in e-retailing.
O'Cass, Aron, Ngo, Liem Viet, Budiman, Arief, Bougoure, Ursula. University of Western Australia, School of Business; 2005. Studying the effect of market orientation and organisational culture on a brand's performance.
Ngo, Liem Viet, O'Cass, Aron. Australian and New Zealand Academy of Management (ANZAM); 2009. Exploring performance differentials via resource possession and firm capabilities.
Ahrholdt, Dennis C., Carlson, Jamie, O'Cass, Aron. University of Auckland, University of Auckland Business School; 2013. Perceived online channel value in multi-channel services: exploring its multidimensionality and nonlinear effects on intentions across service sectors and country markets.